Mala Suerte (or 'bad luck' for all you Anglophones like me) – is the face of Allstate’s Spanish language advertising from Leo Burnett/Lapiz in Chicago.
The project involved a multi-day shoot in both Mexico City (where I almost met Justin Bieber) and Toronto, along with sites, facebook apps, banners and a Youtube-based 'choose your own' adventure experience.
The video shows a bunch of the campaign elements that make up the overall project. Check out all the ¡¡upside down excalamation marks¡¡!!