Chevy Silverado LAUNCH

This project with Goodby, Silverstein & Partners launched the redesigned Chevy Silverado in the U.S. market. The desktop site is (stop me if you've heard this one before) an immersive, single-page HTML5 experience using parallax to create a sense of depth to the backgrounds and content. Subtle animations and videos highlight the features of the truck.

For mobile, the same content and animations we're used, but instead of a single page scroll, a page to page 'swipe' was used to move through the content. The lovely and talented folk at Transistor Studios in Brooklyn handled the shoot and CG vehicle compositing.

© 2014 Michael Gramlow. All rights reserved.