'Life Hurts' Campaign

A rich media page takeover – and it really did take over the whole page – with Goodby, Silverstein & Partners for Dickie's clothing. The ad ran on Sports Illustrated, ESPN and Bleacher Report. GSP's media team was able to negotiate special placements for this because, as I said, it took over the whole page.

© 2014 Michael Gramlow. All rights reserved.